THE IMPORTANCE OF PSYCHOLOGY IN ISLAMIC DA’WAH COMMUNICATIONS

This research is related to the urgency of psychology communication in Islamic da'wah communication. title was raised when looking at phenomenon rejection preachers by some elements society. The method used researchers a qualitative with library data sources regarding references psychology, science, and problems community da'wah. findings are that da'i who has an understanding science able convey material according various backgrounds congregation or audience he dealing with. researchers' conclusion something must have, as evidenced all preachers' congregational criteria, which always communication, such exemplary behavior, empathetic nature, information transactions, mediation, collective vision, mission, goals.